Margaret’s path into communication training wasn’t planned. She was working in HR at a multinational bank in Central when something clicked. She noticed talented professionals—really smart, capable people—staying silent in meetings. They had ideas worth hearing but didn’t speak up. When she asked why, the answer was always similar: “It’s not polite to disagree” or “I don’t want to seem aggressive.”
That observation stuck with her. She realised the problem wasn’t confidence—it was a disconnect between what people learned about communication (often Western models of direct assertiveness) and what Hong Kong culture actually values (respect, politeness, reading the room). There wasn’t a bridge between the two.
So she built one. After completing her Master’s in Organisational Psychology at HKU, Margaret spent eight years designing and delivering assertiveness workshops for corporations across finance, tech, and government. She tested different frameworks, learned what worked and what didn’t, and eventually developed her own approach—one that treats the DESC model and other communication tools not as rigid rules but as flexible techniques that respect Hong Kong’s cultural context.
Today, she’s trained over 2,000 professionals. What drives her isn’t the numbers though. It’s the moment when someone realises they can be both respectful and direct. Both culturally sensitive and clear about their needs. That’s when real change happens.